Resources
AI Visibility Guides
A technical reference for every concrete step in the AEO/GEO checklist - crawlability, structured data, content, presence, and monitoring - each with real steps, a verify check, and a code example.
18 guides across 5 categories. Prefer an interactive, trackable checklist? See the AI Visibility Playbook.
Crawlability
Make sure AI crawlers can reach, fetch, and parse your site in the first place.
Allow AI crawlers in robots.txt
Make sure GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can actually reach your pages before anything else on this list matters.
Create an llms.txt file
Give AI systems a clean, curated Markdown map of your most important pages instead of making them guess from your nav menu.
Keep sitemap.xml fresh and canonical URLs consistent
A stale sitemap or duplicate canonical URLs fragment the credit your content gets in an AI engine's index.
Use semantic HTML for AI parsing
Most AI crawlers fetch raw HTML with a short timeout and do not run heavy client-side JavaScript - render your content server-side, in real tags.
Structured Data
Give AI engines an unambiguous, machine-readable summary of who you are and what you sell.
Add FAQPage structured data
Pair your visible FAQ section with FAQPage schema so it is both human-readable and directly machine-quotable.
Add Organization JSON-LD
Give AI engines an unambiguous, machine-readable summary of who you are so they stop guessing or hallucinating your identity.
Add Product or SoftwareApplication schema
Describe what you sell and what it costs in a structured, machine-readable format on your pricing and product pages.
Content
Shape your best pages like an answer, not a pitch, so a model can lift and cite them directly.
Publish comparison and "best X for Y" pages
Write your own honest comparison and roundup pages, or third-party sites and Reddit threads will define your category for AI engines instead.
Show freshness and real expertise (E-E-A-T)
An unattributed, undated page reads as lower-confidence to an AI engine than a dated one with a named author.
Use specific, citable facts and numbers
LLMs prefer to quote concrete, falsifiable claims over vague marketing language - replace superlatives with real numbers.
Write explicit "What is X" definitions
Give AI assistants one clean, quotable sentence that defines your product or category the way a glossary would.
Presence
Get listed on the third-party sources AI engines already trust and re-crawl often.
Complete your Crunchbase and LinkedIn Company profiles
Two of the most-crawled sources of ground truth about your company - a thin profile directly feeds an outdated AI answer.
Create a Wikidata entity for your company
Wikidata is a structured knowledge graph that many LLMs and Google's Knowledge Graph draw entity facts from directly.
Earn press and media mentions
A handful of genuine press mentions does more for how confidently a model describes your company than a large volume of low-authority links.
Get listed and reviewed on G2 and Capterra
Perplexity and ChatGPT frequently cite G2, Capterra, and Product Hunt directly when answering "best tools for X" prompts.
Monitoring
Track whether any of this is actually working, and catch drops before they compound.
Monitor brand mentions across AI assistants
A single check on ChatGPT tells you nothing statistically - LLM answers are non-deterministic, so a real read needs repeated sampling on a schedule.
Run a recurring AI visibility audit
AEO/GEO is not a one-time project - model behavior, competitor content, and your own product all keep changing.
Set up AI visibility drop alerts
A visibility drop of 10%+ almost always has a fixable cause - catching it within days beats discovering it a quarter later.
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Put it into practice
Check which of these your site already passes.
Run a free AEO readiness scan, or start tracking your real visibility across ChatGPT, Claude, and Perplexity.