To get cited by ChatGPT, give it something worth quoting. A specific number, a named source and a plain statement of what your product does are easier to lift into an answer than “industry-leading” or “powerful”. Start with the basics: ChatGPT search only surfaces sites that allow OAI-SearchBot, so check your robots.txt first (OpenAI).
Nobody outside OpenAI knows exactly how ChatGPT chooses sources, so treat this as “make quoting you easy”, not a guaranteed trigger. The GEO paper found that content changes can raise visibility in generative responses by up to 40% (arXiv). Pair the facts with Product schema and comparison pages, and see grounding for how engines pull in sources. To check the result, track your brand in ChatGPT.
Why it matters for AEO. Concrete claims ("$19/mo Starter plan", "10 prompts on the Free plan") are easier to extract and safer to repeat than slogans, because they can be checked.
How to do it
- Check that OAI-SearchBot is not blocked in robots.txt (blocking GPTBot only affects training).
- Replace vague superlatives on your homepage and product pages with numbers: pricing, plan limits, response times, supported integrations.
- Attribute non-obvious statistics to your own data or a named study.
- Keep one source of truth for numbers that get repeated (pricing, limits) and update every page at once; contradictory numbers across pages make an answer less likely to repeat either.
How to verify. Grep your site copy for superlatives and confirm each has been replaced, or paired, with a specific number. Then ask ChatGPT the question your page answers and see whether the number appears.
Example
"Tracks 10 to 300 prompts, depending on plan,
across up to 8 LLMs, checked once a day" instead of
"the most powerful AI visibility platform".
