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Tool comparison

Best GEO Tools in 2026:
Generative Engine Optimization Tools Compared

Generative engine optimization (GEO) tools track whether ChatGPT, Perplexity, Gemini and Claude name your brand and show where competitors beat you. We compared six on price per tracked prompt, model coverage and who each one suits, using each vendor's own pages checked on 15 October 2026. AskAiRank is our product and is listed first; read the disclosure below.

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#1 Our pick

AskAiRank

Free 3-day trial, then $19-$129/mo (Enterprise from $350/mo)

Best for:
Small SaaS teams that want self-serve tracking with public prices
LLM coverage:
Up to 8 models: ChatGPT, Claude, Perplexity, Gemini, Grok, Llama, Mistral, DeepSeek (trial: ChatGPT and DeepSeek; Starter: 3 models of your choice; Pro and Team: all 8)

Pros

  • Public prices and a trial without a card.
  • Competitor suggestions during onboarding and a per-prompt view of where rivals win.
  • Telegram and email alerts when visibility drops.
  • Lowest price per tracked prompt in this list on Pro and Team.

Cons

  • One scheduled check per prompt per day, not intraday.
  • Smaller prompt allowances than enterprise plans (300 on Team).
  • Newer product with less history than the older vendors.
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#2

Otterly.AI

From $29/mo (Lite, 15 prompts); Standard $189, Premium $489 as listed (otterly.ai/pricing, 15 Oct 2026; the page also shows lower annual prices)

Best for:
Marketing teams that want a mid-priced tracker with the main engines included
LLM coverage:
ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini are paid add-ons

Pros

  • Four engines in every plan.
  • Plans scale from 15 to 400 prompts.
  • Free trial for new users.

Cons

  • Gemini, Claude and AI Mode cost extra.
  • Price per prompt is higher than most plans here at the entry level.
AskAiRank vs Otterly
#3

Peec AI

Starter, Pro, Advanced and Enterprise plans; the pricing page shows no dollar amounts (peec.ai/pricing, 15 Oct 2026)

Best for:
Teams that want dashboards and a Looker Studio connector
LLM coverage:
ChatGPT, Perplexity, Gemini and Google AI Mode (peec.ai, 15 Oct 2026)

Pros

  • Community connector for Looker Studio to pull data across projects.
  • Says it is trusted by 3500+ brands and agencies (peec.ai homepage).
  • Country and prompt tracking built into plans.

Cons

  • Prices are not shown on the public pricing page, so you compare after contacting them or signing in.
AskAiRank vs Peec AI
#4

Scrunch

Starter $300/mo month-to-month ($250/mo annual), Growth $500/mo ($417 annual); 7-day trial (scrunch.com/pricing, 15 Oct 2026)

Best for:
Teams that need many prompts, personas and page audits in one plan
LLM coverage:
ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta

Pros

  • Widest list of platforms in this comparison.
  • 350 custom prompts and 1,000 industry prompts on Starter.
  • Page audits included.

Cons

  • Highest entry price among the plans with published prices in this list.
  • Enterprise features (SSO, data API) sit behind custom pricing.
AskAiRank vs Scrunch
#5

Profound

Free 7-day trial (50 prompts, daily, 3 engines); Enterprise on request (tryprofound.com/pricing, 15 Oct 2026)

Best for:
Large brands that want up to nine engines and ChatGPT Shopping tracking
LLM coverage:
Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to nine, including Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa

Pros

  • Broadest engine list on the enterprise plan.
  • Tracks ChatGPT Shopping on Enterprise.

Cons

  • No public self-serve price on the pricing page.
  • The trial is short and covers three engines.
AskAiRank vs Profound
#6

HubSpot AI Search Grader and HubSpot AEO

Grader free and one-time; HubSpot AEO $50/mo, included in Marketing Hub Pro and Enterprise (hubspot.com/aeo-grader, 15 Oct 2026)

Best for:
A free one-time baseline, or teams already on HubSpot
LLM coverage:
ChatGPT, Perplexity, Gemini

Pros

  • The grader needs no account.
  • Scores sentiment, presence quality, brand recognition, share of voice and market competition out of 100.

Cons

  • The grader is a one-time report.
  • Three engines only.
AskAiRank vs HubSpot

What each tool costs per tracked prompt

Entry prices hide how many prompts you get. We divided each published monthly price by its prompt allowance, using list prices on 15 October 2026.

  • AskAiRank Team: $129 for 300 prompts, about $0.43 per prompt. Pro: $39 for 75, about $0.52. Starter: $19 for 25, about $0.76.
  • Scrunch Starter: $300 for 350 custom prompts month-to-month, about $0.86 ($250 billed annually, about $0.71).
  • Otterly Standard: $189 for 100 prompts, about $1.89. Lite: $29 for 15, about $1.93.
  • Semrush AI Visibility Toolkit: $99 for 25 prompts and one domain, about $3.96 (semrush.com/kb/1493).
  • Peec AI, Profound and HubSpot do not publish a price and prompt count together, so they are left out.

Treat this as a cost lens, not a ranking. Vendors count prompts differently, models and markets differ per plan, and a cheaper prompt is no use if the tool skips the model your buyers use.

Is a GEO tool different from an AEO tool?

Not in practice. Generative engine optimization (GEO) and answer engine optimization (AEO) both mean getting your brand into answers that ChatGPT, Perplexity, Gemini or Claude write instead of a list of links. The products that track one almost always track the other, including every tool on this page. If you want the vocabulary, see AEO vs SEO and what is GEO.

How we compiled this list

The AskAiRank team maintains this page, and AskAiRank is our product, which is why it sits first. Every price, prompt allowance and model list comes from the vendor's own page on 15 October 2026, linked in each entry. Where a vendor shows no price we say so and do not guess. We read our cons from our own plans: single daily check, modest prompt caps. For a neutral view, read reviews on G2 or Capterra, and see our compare pages for head-to-head detail.

FAQ

Frequently asked questions

Short answers about GEO tools, pricing and how this list was built.

What should a GEO tool measure at minimum?

Which models it queries, how often it checks (a single snapshot misleads, because answers change), whether it benchmarks competitors on the same prompts, and whether it shows the sources a model cites.

Do GEO tools replace SEO tools?

No. SEO tools follow rankings in search results, GEO tools follow what AI answers say. Most teams need both while buyers research in both places.

How much does a GEO tool cost?

Published entry prices in October 2026 range from $19 a month (AskAiRank Starter) to $300 a month (Scrunch Starter, month-to-month), and several vendors publish no price at all. The price-per-prompt section above shows the spread.

Is this list biased because AskAiRank is first?

We built it and listed ourselves first, so discount that. We cite the vendors' own pages, state our limits, and left out any claim we could not source.

Can I start with a free option?

Yes. HubSpot's grader is free and one-time, AskAiRank has a 3-day trial without a card, Profound offers a 7-day trial and Scrunch a 7-day Starter trial.

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