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AI Share of Voice

Measure Your AI Share of Voice vs Competitors

Visibility alone does not show who is winning. AskAiRank's AI share-of-voice tool runs the same prompt set against your brand and up to 5 competitors, then shows exactly what percentage of AI recommendations name you versus each of them.

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What AI share of voice measures that visibility does not

AI share of voice is the percentage of AI recommendations that name your brand versus each tracked competitor. AskAiRank runs the same prompt set for every brand and reports one share-of-voice figure per LLM, so you read your position as a single number and watch it move.

  1. A visibility score in isolation does not tell you if you are winning or losing - share of voice puts your number next to your competitors' numbers in the same query set.

    ExampleTwo brands each show up in 90% of answers. One takes the larger part of the recommendation on each prompt, and that brand holds the bigger share of voice.

  2. Two competitors can both have a 90% visibility score - the one who gets a bigger share of the individual prompt "wins" is the one actually capturing the recommendation.

    ExampleYour visibility looks fine at 40%. Next to five tracked competitors it is the lowest, and the share-of-voice view says so.

  3. Share of voice shifts over time as AI models update and competitors invest in AEO - without tracking it, a slow decline versus competitors goes unnoticed for months.

    ExampleA competitor invests in AEO and gains a little every week. Nothing looks urgent in any single week, and the trend makes the gap visible.

  4. Marketing and leadership already understand "share of voice" as a metric from traditional media - AI share of voice gives them the same concept for the AI answer channel.

    ExampleIn a leadership review "share of voice" needs no explanation. The same number for AI answers fits the report you already have.

Three teammates in a dark office at night, reading an AI assistant answer on a monitor

How AskAiRank calculates AI share of voice

Same prompts, same schedule, every tracked brand - so the percentage you see is a fair comparison, not an artifact of different queries.

  1. Auto-suggested competitors

    Competitors are auto-suggested from a database of 5,000+ AI-era tools, or you can add your own.

  2. Same prompt set, every brand

    Your brand and every tracked competitor run against the exact same prompts, so the comparison is apples-to-apples.

  3. Per-LLM breakdown

    A bar chart compares your share against each competitor per LLM, and shows which specific prompts a competitor wins that you do not.

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FAQ

Frequently asked questions

Quick answers about how AI share of voice is measured and compared.

How is share of voice different from a visibility score?

Visibility on its own tells you how often you are mentioned. Share of voice puts your number next to your tracked competitors' numbers on the exact same prompt set, so you know your relative position, not just your absolute one.

How many competitors can I track for share of voice?

Up to 5 competitors per brand, auto-suggested from a database of 5,000+ AI-era tools during onboarding, or added manually at any time.

Can I see which prompts a competitor wins that I do not?

Yes. The share-of-voice breakdown drills down to individual prompts, so you can see exactly where a competitor is winning the recommendation and where you are.

Is share of voice calculated per LLM or as one blended number?

Per LLM. A bar chart compares your share against each competitor on ChatGPT, Perplexity, Gemini, and Claude separately, since a brand can dominate one assistant and lag on another.

How does AskAiRank pick which competitors to compare me against?

It auto-suggests likely competitors from a database of 5,000+ AI-era tools based on your product category during onboarding. You can accept the suggestions, remove any, or add your own manually.

Does share of voice change if a competitor changes their marketing?

Yes - share of voice is recalculated on every polling cycle, so a competitor's new content push, PR mention, or AEO investment shows up as a shift in the comparison, not something you find out about months later.

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See your share of voice against real competitors

Set up in 2 minutes. AskAiRank generates your prompt set, finds your competitors, and starts tracking share of voice across ChatGPT, Perplexity, Claude, and Gemini.

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