B2B SaaS SEO:
Off-Site Profiles and Listings Guide

B2B SaaS SEO is search optimization for software sold to businesses. Part of it happens on your own site: content and technical setup. The other part happens on pages you do not host: your Crunchbase, LinkedIn, G2 and Capterra profiles and, if you qualify, a Wikidata item. This guide covers that second part. Set the profiles up once, keep one description everywhere, and edit them whenever your positioning changes.

We ran the check on ourselves on 15.10.2026. AskAiRank has a LinkedIn Company Page and a Capterra listing. The description in our own Organization markup still says we monitor four engines (ChatGPT, Claude, Perplexity, Gemini), while our home page description says eight. That is exactly the drift this guide is about, and we are fixing it.

Why it matters for AEO. B2B SaaS SEO has an off-site half. Your Crunchbase, LinkedIn, G2 and Capterra pages are pages you do not host, and they are where people and AI assistants check what a vendor is, how big it is and which category it sits in. A stale profile keeps repeating an old positioning until someone edits it, and nothing in your own content will correct it.

1. LinkedIn: create the Company Page (company name, public URL, website, industry, size, type, optional tagline) and confirm you have the right to act for the company. Write the About section as your one-sentence definition, then two lines on who the product is for.
2. Crunchbase: create or claim the profile, then fill in description, category, founding date, website and funding if it applies. Expect to verify your affiliation with the company.
3. G2: submit a product request, then claim the profile. G2 says claiming is free and that its team verifies the product before placing it in a category.
4. Capterra: request a listing. Capterra lists packaged B2B software with a public call to action such as a trial, demo or request for more information, and does not list waitlist-only products.
5. Wikidata: add an item only if it meets the notability bar: a sitelink to a Wikimedia project, a clearly identifiable entity described by serious and publicly available references, or a structural need. A young SaaS often has none of these yet, so wait for independent coverage.
6. Use one description, word for word, on all of them and on your home page. Then add the profile URLs to `sameAs` in your Organization markup.

How to verify. Search your brand name and open the top results that are not your site. Read each profile like a stranger: category, size, one-line description and website should match your home page today.

# What sits in our own Organization markup (home page, 15.10.2026)
"description": "AEO/GEO brand visibility tracker for indie SaaS founders.
  Monitors brand mentions across ChatGPT, Claude, Perplexity, and Gemini.",
"sameAs": [
  "https://x.com/askairank",
  "https://www.linkedin.com/company/askairank",
  "https://t.me/askairank"
]